SEO for stores online is a constant buzzing subject in any discussion of eCommerce development and promotion. The demand for the Search Engine Optimization experts is so high and consistent that the market is literally blowing up with offers. But, still, you need a qualified SEO specialist, right? Let us help you choose one that won’t infuse the feeling of an instant regret right after they get to work.

Why it is important to employ professionals

Even if you’re a successful, experienced blogger that creates unique content – holding top positions in the search engine results is a completely different story. The thing is, your approach to the promotion of an online store should be complex. However, one person can only be able to work so much. You can do as much as handle the content manager’s responsibilities on top of owning a store, but SEO optimization is much deeper than that. So if you want to drive a felt volume of traffic to your website and get high conversion rates, you’re unlikely cope without a dedicated SEO expert.

Where to better look for real professionals? Which questions to take special heed of during the interview with a potential employee? Read on and we’ll help you figure all that out.

Five simple tips for searching an SEO expert

Check the grammar

At times, you cannot but be stricken in the eyes with the illiteracy of a potential employee’s messages. A good SEO person is always an all-around competent specialist. If they can’t be literate in conversation, they’re unlikely to possess sufficient writing skills and technique, which is a must.

Ignore empty promises

When you hear from the potential worker the ‘beautiful words of encouragement’ like -‘Your website is guaranteed to hit the tops in just a few months’, you should know that you’re talking to a person that most of all wants to profit from you. Unfortunately, there aren’t any really rapid ways to promote an online store. Especially, nowadays, when search engines are being more adapted to understand ordinary people.

Also, you can be offered a prioritized registration at Google for a certain fee. Rest assured that there is no such thing! Don’t ever let those scammers get their filthy hands on you. 😉

Look for an expert personally

Don’t be fooled by the social media ads or a newsletter. Many people employ such self-advertising methods to grab your attention. It can go as far as ‘dirty’ spamming. It’s best to search the special ad boards or look up directly something like ‘SEO expert in Kyiv’. It’s only reasonable that if your employment target is a substantial, competent specialist, their website/blog/account will be displayed on the first pages of search results.    

Remember about the complex approach

If during the discussion of further cooperation nuances you notice that a potential employee tends to focus on a single aspect of promoting an online store (e.g. on unique content generation), that probably means one thing – they aren’t experienced enough. Remember, even really awesome, useful, and relevant texts and images wouldn’t guarantee any increases in conversion rates. SEO covers much more than that.

Discuss the promotion methods

During the initial discussion of the future scope of work, try to talk over all the details of the SEO person’s strategies. They aren’t sufficiently competent if they’re unable to describe every promotion method and stage in detail. There are many ‘dishonest’ ways to promote an online store nowadays – the doorways manipulations being the most renowned one. However, many development companies that build software for top searching systems are constantly working on detecting such methods. So sooner or later, all shortcuts and deceiving tricks will be found out about anyway.

Conclusion

It would be the greatest pleasure to us if our tips help you find a real, honest professional. On the other hand, teamwork is another utterly efficient option. Apart from an SEO expert, copywriters, SMM specialists, and designers can be involved in the promotion of an online store. They can adapt the website’s graphical content and other aspects to your brand stylistic. Such a complex approach is successfully practiced by our team. We’re working on a several dozen web-projects right now and will gladly take yours up too!