Ecommerce copywrite is one of the most effective ways to raise your online store to the top positions in search engine results. We will discuss main principles of this kind of copywriting below.

Keep in Mind the Format of the Trading Platform

There are two major types of trading platforms on the Internet: hypermarkets, in which hundreds of brands are represented, and concept stores with a relatively small amount of unique goods. In the first case, the emphasis in all texts should be made on the profitability of the offer. As a rule, this is reflected in discounts, promotions, novelties, and regular customer bonuses. In the second case, you need to pay special attention to the concept of the store. The texts should fully disclose the functionality and features of the products sold.

Keep the News Block Updated

News block is one of the most important at the commercial site. Correctly formulated and informative news articles not only cause visitors to linger on the webpage but also allow increasing its ranking in search engine results thanks to the use of relevant keywords. This section should be updated regularly (at least every week) with small notes (preferably – with “screaming”, intriguing headings) about current promotions, discounts, new products and other information, important for customers.

Devise the Creative Product Descriptions

In order to devise the correct descriptions for products, a remarkable experience is required. Nevertheless, there are some basic recommendations for such pages. In particular, if you fill out the goods cards for a hypermarket, it is not necessary to make a completely unique description for each article. For example, if a group of products from one brand differs only by a pair of characteristics (for example, you create a description for two coffee tables that differ in size only), you can create a template in which only the name of the product and dimensions would vary. In turn, the concept of the store can be emphasized with a help of stylized and qualitative images of the goods, as well as detailed tables of characteristics.

It is very important to avoid being unnecessarily wordy in textual descriptions (there are special web services that allow evaluating this characteristic). The description should be logically consistent, detailing the benefits of the product and demonstrating its value (for example, you can indicate that the brand under which a particular product is manufactured has been on the market for almost a hundred years, and despite the competition retains its positions).

Create Sensible Descriptions for Site Sections

Usually, inspired by the recommendations of SEO professionals, site owners order the section descriptions that would employ the maximum of topical keywords that, allegedly, would promote the site’s position in SERPs. And this, in our opinion, is a serious mistake. As a result, category descriptions often make little sense and proposals contain silly or unreadable phrases. In fact, these descriptions are an excellent opportunity to once again point out advantages of your service (for example, describe a flexible system of discounts, report on the availability of rare goods, propose minimum markups due to the absence of intermediaries, etc.).

Fill the Blog with Useful Articles

Blogging is an extremely effective way to promote a website that helps not just to attract the traffic (articles with interviews, tips, and detailed reviews of some new product or service are always very popular) but also real buyers (when the site is active and constantly updated with new content, customers treat it with greater confidence). In addition, it will be a good reason to increase the frequency of mailing your customers.

Summary

Of course, ecommerce copywrite requires not only perseverance and patience (which is especially important for large-scale trading platforms) but also the writer’s expertise. Therefore, if you do not have the professional skills to create SEO-optimized texts, we strongly recommend that you address experts. Only in this case, you will get a guaranteed positive result, which will also affect the conversion of your store. In particular, you can contact us for site content audit services. We look forward to a new cooperation!